Product Owner / Creative with over 15 years building and optimizing successful media products

Apple’s Beats Music

Director of Partner Product

The Challenge

Increase paid conversion and retention for premium partner flows.

The Results

Increased conversion funnel performance by 20%.
Increased retention by 16%.

The Acquisition

Beats Music was acquired by Apple just six months after the product launch.
The $3-billion acquisition made headlines the world over.


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